DIGITAL MEDIA

In our Digital Media business, we attract over 29 million unique visitors each month with the largest selection of online car listings and trusted content to meet consumer needs at all stages of the car buying process. We operate two of the leading brands among car buyers in the United States—AutoTrader.com and Kelley Blue Book—and through our AutoTrader.com and KBB.com websites we provide car shoppers with free, convenient access to easily searchable car listings, rich descriptive content, proprietary pricing and valuation data, and innovative vehicle comparison tools.

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  AutoTrader.com, The Ultimate Automotive Marketplace®, is the internet’s leading provider of new and used car listings and consumer automotive information. We aggregate in a single location over 3.4 million new, used and certified pre-owned cars from over 25,000 auto dealers and nearly 400,000 private sellers and is the leading online resource for auto dealers, individuals and manufacturers to advertise and market their vehicles to in-market shoppers.
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  Kelley Blue Book, The Trusted Resource®, is the leading vehicle valuation and information source trusted and relied upon by both consumers and the industry. KBB provides the most heavily-referenced values in the industry on its top-rated website www.kbb.com, including its famous Blue Book® Trade-In and Suggested Retail Values and Fair Purchase Price. Kelley Blue Book's kbb.com ranked highest in its category for brand equity and was named Online Auto Shopping Brand of the Year by the 2012 Harris Poll EquiTrend® study.

SOFTWARE SOLUTIONS

Our Software Solutions business provides dealer customers with powerful software tools and related data analytics to help them improve their business operations and profitability. Specifically, they are changing the way dealers use the power of market data, analytics and the internet to enhance inventory management, achieve greater price clarity, advertise vehicles to in-market car shoppers, manage customer relationships throughout their lifecycle and establish and maintain their own websites.

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  Through its innovative "Live Market View" technology, vAuto is the market leader in enabling dealers to manage their used-vehicle inventories based on actual supply-and-demand for their specific market. Today, dealerships across the country use vAuto's pricing, appraisal, stocking and merchandising systems to better manage their used car procurement and sell more vehicles at a better ROI.
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  VinSolutions helps automotive dealers consolidate their marketing and internal management systems into one fully-integrated dealership marketing system enhancing dealers' ability to find, sell and keep customers more profitably.
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  HomeNet Inventory Online (IOL) Internet Marketing Suite converts raw dealer vehicle data into consumer-friendly online ads for 2.5 million cars each day which are distributed to thousands of online destinations. CDM supplies thousands of dealerships with the hardware and software needed to easily manage the collection and distribution of automotive information over the Internet.